A month with the iPhone 7 : Take a few moments before reading this post to check out iStockNow, the third-party iPhone 7 and iPhone 7 Plus inventory tracker that shows you exactly which models are currently in stock at any Apple store in the world. One month later, a quick check of stores in my area paints a familiar picture.
At the Apple store in the World Trade Center, nearly every iPhone 7 model was in stock on Monday morning when I checked. Meanwhile, only one single iPhone 7 Plus model was available for purchase.
Moving slightly north to the SoHo Apple store showed four iPhone 7 Plus models in stock compared to 57 different available versions of the iPhone 7.
The Upper West Side Apple store had four 7 Plus models in stock, the Grand Central store didn’t have any, and the iconic Fifth Avenue store had two models available to sell.
It has been one month and one day since Apple first released the iPhone 7 and iPhone 7 Plus in the United States, and yet it’s still next to impossible to walk into an Apple store and buy the 7 Plus model you want.
In the month I’ve spent with Apple’s new iPhone 7 and iPhone 7 Plus, two things have become increasingly apparent to me. The first is that these are Apple’s best ever iPhones in far more ways than I thought they would be. The second is that the iPhone 7 Plus is now the iPhone.
I’ll elaborate briefly on the first revelation before diving into the second.
Leading up to Apple’s big iPhone 7 unveiling last month, the talk among gadget bloggers was that Apple’s new iPhones for 2016 were going to be “boring.” Dozens and dozens of leaks showed that the new models would look almost exactly like last years iPhones.
This was troubling of course, because last year’s iPhones looked exactly like 2014’s iPhones. So bloggers judged a book by its cover and the iPhone 7 and 7 Plus were labeled as boring updates.